Law & License

Blind Ad

Real estate advertising that omits the licensed name of the brokerage firm, which Florida law prohibits.

A blind ad is any advertisement that does not include the registered name of the brokerage firm. Florida requires the brokerage name in all advertising so the public can identify who is responsible for the listing. The rule covers print, internet, and social media.

A sales associate cannot advertise property in the associate's own name without the brokerage name attached. The brokerage name must appear so the ad is not blind.

On the exam

If an exam ad is missing the brokerage firm name, the violation is a blind ad.

Exam trap

The rule applies to social media and personal posts, not just newspaper or yard signs. A licensee's Instagram listing without the brokerage name is still a blind ad.

Tested in

Brokerage Activities (12% of the exam)

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Sources

F.A.C. 61J2-10.025, advertising

This definition is Florida real estate exam-prep education, not legal, tax, or professional advice. Verify current rules against the official source before relying on them for a real transaction. Back to the full glossary.